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HOT WHEELS MONSTER TRUCKS
LEAD DESIGN - BRAND INFLUENCER
IDEATION TO CONCEPT
Diversity in concept iteration and mechanical designs
were crucial for developing each product introduced into line. We used consumer, marketing and buyer feedback
to bring the concepts to life with meaningful impact.
BREADBOARD TO SCULPT
Proving it works and bringing play pattern into a
final form is what gave Hot Wheels Monster Trucks
its edge over the competition year after year.
STORY TELLING TO PACKAGE
Translating dynamic play into an exciting story for consumer facing packing and branding - Selling the dream!
BRANDING
Craft a compelling brand story that serves as an anchor,
immersing your product in a vividly defined world.
FINAL PRODUCT
Offer a diverse range of monster trucks
product at key price points to match and excel
in the competitive boys vehicle category.
LIVE EVENT PARTNER
Product Portfolio
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