HOT WHEELS MONSTER TRUCKS
LEAD DESIGN - BRAND INFLUENCER
IDEATION TO CONCEPT
Diversity in concept iteration and mechanical designs
were crucial for developing each product introduced into line. We used consumer, marketing and buyer feedback
to bring the concepts to life with meaningful impact.
BREADBOARD TO SCULPT
Proving it works and bringing play pattern into a
final form is what gave Hot Wheels Monster Trucks
its edge over the competition year after year.
Offer a diverse range of monster trucks
product at key price points to match and excel
in the competitive boys vehicle category.