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HOT WHEELS MONSTER TRUCKS

LEAD DESIGN - BRAND INFLUENCER

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IDEATION TO CONCEPT

Diversity in concept iteration and mechanical designs

were crucial for developing each product introduced into line. We used consumer, marketing and buyer feedback

to bring the concepts to life with meaningful impact.

BREADBOARD TO SCULPT

Proving it works and bringing play pattern into a

final form is what gave Hot Wheels Monster Trucks

its edge over the competition year after year.

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FINAL PRODUCT

Offer a diverse range of monster trucks

product at key price points to match and excel

in the competitive boys vehicle category.

LIVE EVENT PARTNER

Product Portfolio

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